Monday Apr 27, 2026

Episode 44: Anna Donaghey

This week we're joined by Anna Donaghey — author, alcohol-free mindset coach, and host of the Big Drink Rethink podcast.

Anna's podcast is, in James's words, the gold standard of podcasting in this space — nominated for ITV's Best Creator Podcast of the Year and the show he has been pointing his own coaching clients toward for years. Her book, What Are You Thirsty For? Rethinking Alcohol and the Life You Want, is something rarer than a quit-lit memoir — an awareness book written upstream of the crisis, for the enormous middle ground of drinkers who quietly sense that life could be more than it currently is.

What makes Anna's perspective unique is the 25 years she spent as a strategist in the advertising industry, helping build the stories and persuasion behind some of the biggest brands in the world — including alcohol brands. She lived inside those narratives. And then she quit drinking, trained as a coach, and spent the last few years dismantling them.

This is a big episode for us and we are delighted to have her on.

We think you are going to love this one.

Find Anna:

Web: www.thebigdrinkrethink.com

Podcast: The Big Drink Rethink

Book: What Are You Thirsty For? — available on Amazon


Join our community: Email the word 'Interested' to: info@thealcoholfreerevolution.co.uk

Coach with Steve:

Web: www.soberilliant.com

Insta: @sober.illiant

LinkedIn: www.linkedin.com/in/stevesmith-soberilliant

Coach with James: Web: http://alcoholfreecoach.com

LinkedIn: http://linkedin.com/in/james-lloyd-48313032

Insta: @alcoholfreecoach_

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