Ep 36: Why We Drink (Even When We Know It’s Bad For Us) – With Professor Richard Cooke

This week we’re joined by health psychologist Professor Richard Cooke to unpack one big question:

If we know alcohol isn’t great for us… why do we still drink?

We talk about why smoking feels different to drinking, why hangovers shift from a “badge of honour” in your 20s to a wake-up call in midlife, and why moderation can feel completely exhausting.

We also dig into the real fear behind cutting back — losing connection — and why that fear might not be as real as we think.

It’s honest, thought-provoking, and packed with insights into how behaviour change actually works in the real world.

If you’ve ever said, “I know it’s not good for me, but…” — this one’s for you.

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